THU JAN 15
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Inclass:
Intro to Class, Syllabus
Homework:
Find an identity mark (logo or logotype) that is designed to change and/or be modified across a series of applications or over time, pdf presentation.
Homework:
Find 20 "marks" you find interesting/sucessful for some reason. Find a range of different types of marks and methods for making them. (books, web, magazines etc) and place in a 5 x 5 inch square, print out, cut out the square and bring in to share with the class
Homework:
Reading #1 (take notes and post two questions or comments on your blog)
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TUE JAN 20
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Inclass:
Discuss marks and system (rule-based), Assign Challenge #1
Homework:
Complete Step #1: "Generating" Research and Analysis (pdf presentation)
- Audit existing visuals
- Audit visuals of competition
- Audit visuals of area of practice (Moodboard)
- Identify the mission of the organization(s)
- Identify the audience(s)
Homework:
Reading #2 (take notes and post two questions or comments on your blog)
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THU JAN 22
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Inclass:
Concepts Lecture, Individual Meetings and worktime
Homework:
Step #2: "Conceptualizing" Visualizing Ideas
- Create minimum 100 comps (10 concepts@10 ways to visualize concept)
- 5 comps per "letter-sized" page (so...20 pages)
- bring in all explorative mark making too.
1. Explore visual concept type: simile, metaphor, analogy and synedoche etc.
2. Explore representation type: icon, index and symbol
3. Explore mark making: pencil, marker, brush, stamp, cut paper,
copier, photogram, thread, different marks on paper and on and on.....
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TUE JAN 27
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Inclass:
Individual Critique
Homework:
Narrow to 3-5 best concepts and create 50 new versions (5 concepts@10 ways to visualize concept)
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THU JAN 29
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Inclass:
Critique
Homework:
Refine to 30 digital comps (Save as PDFs and printout on 8.5 x 11, 2-UP)
- One normal and one smaller (think biz card for small one) for each page
- Please write a concept statement for each "concept" (atleast 3) and
have that sheet serve as an intro to the pages with the marks on them.
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TUE FEB 03
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Inclass:
Critique and Flash Demo
Homework:
Narrow to final direction and create the following:
1. Final Concept Statement
2. Signature in Black and White (horizontal and vertical)
3. Signature in Color (horizontal and vertical)
4. Signature with flexible naming system in either horizontal or vertical format
(School of Design, Graphic Design or School of Architecture, Design and Urban Planning, Department of Design etc)
5. Any additional "planned" change that may occur in the signature.
(Please communicate to us the "rules")
Homework:
2 Storyboards (Sketch) (10-15 frames)(Approx. 1 per second)
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THU FEB 05
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Inclass:
"Presenting Your Work", Motion, Individual Crits
Homework:
Refine Storyboard (Digital) (PDF 11x17)(10-15 frames)(Approx. one frame per second)
Homework:
Narrow to final direction and create the following:
1. Final Concept Statement
2. Signature in Black and White (horizontal and vertical)
3. Signature in Color (horizontal and vertical)
4. Signature with flexible naming system in either horizontal or vertical format
(School of Design, Graphic Design or School of Architecture, Design and Urban Planning, Department of Design etc)
5. Any additional "planned" change that may occur in the signature.
(Please communicate to us the "rules")
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TUE FEB 10
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Inclass:
How to "tile", Group Crit of Storyboard PDF, Flash Q+A
Homework:
Finalize all signature versions and create Presentation Poster mock-up (24x36)
(B/W just "tile" it from 8.5x11 or 11x17 prints or print from plotter)
-Word List and Brainstorming
-Concept Statement
-Signatures
-Storyboard frames
-anything else that helps you communicate your concept
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THU FEB 12
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Inclass:
Individual Crits of Presentation Poster
Homework:
Create Final Presentation Poster
Animation (full-size, full-time)
Homework for Next Project:
Visit http://www.ku.edu/organizations/
1. Choose an organization
2. Contact/interview the Organization's presidents and members
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TUE-THU 17 & 19
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No Class
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TUE FEB 24
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Inclass:
group Crit motion and turn in posters
Homework:
Motion refinements and reading "Type and Image"
For Next Tuesday, on your blog:
Find a poster (include an image of it) and identify how it is communicating, "metaphor, metonym, exaggeration etc." identify and use terms from reading
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THU FEB 26
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Inclass:
"Publishing SWF to a webpage" intro to Simple Dreamweaver page
Inclass:
Individual meetings and small groups on poster and motion refinements.
Homework:
Challenge One Due
Poster Mounted (pdf on server)
Motion swf file (in dreamweaver html page)
Post url on your blog
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TUE MAR 03
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Inclass:
Challenge One DUE
Set up the Show and Watch Finals
Lecture "Type and Image"
Homework:
Create a design brief, professionally typeset (include the following)
- Name of Organization
- Mission Statement or Creed or Goals (if they have one)
- When and Where they meet
- Who is their audience(s): Create 2 personas
- Where would you or should you "find" and communicate to this audience(s),
Photograph the site(s)
Designing is storytelling. Designers are storytellers. A Persona is a character-building tool used to understand your audience(s) user profile.
Each persona should contains a description of a user’s demographic details (name, age, job, education level, where they live, be specific) and a creative back-story (like an actor would) that humanizes them and provides insight into their values, motivations, and desires. See examples I have brought in class. Finally, Create a tagline for their personality, ex. Sera “the liberal soccer mom, trapped in suburbia”. Whit, "the shy good ole' boy".
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THU MAR 05
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Inclass:
Individual meetings on personas
Do "Brand Mind Space" exercise and create a associative word list for your organization (list should go on and on and on...) and definitions of key words.
Show and Tell "Ads in Context"
Homework:
Determine "two" messages that you need to communicate to your audience
Then, develop two different concepts for each message...communicate those concepts to us (the class) through writing and sketching.
Scan in so you can present to us through the projector.
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TUE MAR 10
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Inclass:
Review concepts/sketches/statements
Review criteria for feedback
Homework:
Convert to digital and/or combination of analog/cut/paste/digital (atleast four versions of your final two posters) (four a piece = 8 total)
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THU MAR 12
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Inclass:
Individual meetings and narrow to "final four"
Homework:
Create a pdf presentation of "final four", two posters per message/audience
Mock-up posters in actual environment (using images of the site you photographed)
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TUE MAR 17 SPRING BREAK
THU MAR 19 SPRING BREAK
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TUE MAR 24
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Inclass:
Review posters and diverge or converge to final two based on feedback.
Set up Challenge #3
Homework:
Finalize both posters and print out fullsize and full-color (tiled is okay)
Homework: this is due on April 9th
Step 1
Choose an audience. Pick a classmate, relative, friend or parent and interview them. Ask them the question “If they could have any one thing, what would it be?” Chances are money or love or more time might come up...if it is a “big” answer like this then ask them follow up questions and see if you can get to the root. Use heuristics or a drill down exercise (why, so what, for what, how come, where etc). Document all answers.
Step 2
Using the interview to pin-point your perspective, observe a typical weekday in their life. Watch them during the week in order to observe a “normal” day. Document their day through note-taking and digital photography. Remember that “ethnography is observing people’s behavior in their own environments so you can get a holistic understanding of their world—one that you can intuit on a deeply personal level.” So document their environment too.
Step 3
Create a map that visualizes the problem space and communicates what you documented. Show relationships between the data and where your audience’s problem resides. See Nathan Shedroff’s reading on ways of organizing data.
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THU MAR 26
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Inclass:
Individual meetings and/or research day
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TUE MAR 31
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Individual meetings and/or research day
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THU APR 02
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For Tues:
Printed posters full size (bring in 8 binder clips)
A folder on the server named "yourname" containing:
1. Design brief, professionally typeset (include the following)
•Name of Organization
•Mission Statement or Creed or Goals (if they have one)
•When and Where they meet
•Who is their audience(s): Create 2 personas
•Where would you or should you "find" and communicate to
this audience(s), Photograph the site(s)
2. "Brand Mind Space" exercise and create a associative word list for your
organization (list should go on and on and on...) and definitions of key words.
3. Four initital concept sketches
4. Four digital versions of your final two concepts
(four version a piece=8 total)
5. pdf presentation of "final four", two posters per message/audience
6. Mock-up posters in actual environment (using images of the site you photographed)
7. any other refinements, versions, exploration you want me to know you did...
Inclass:
Small groups to discuss your audience and "identified problem"
Homework:
Refine Steps 1-3 and get them ready for "professional presentation".
Make a PDF to put on server for next class.
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TUE APR 07
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Challenge #2 DUE
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THU APR 09
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Inclass:
Create solutions or opportunities through writing and sketching. Work fast and come up with many. This is divergent thinking. Sketch and write enough to get the “holes” filled in so you and the class can see “what if”. Make a rough proof of concept (written, sketched) something to make it real to your audience and test it with them. See what they think, would it meet their needs? why or why not. Your concept is not precious...let the audience beat it up and then refine.
Inclass Assignment on Monday: Answer the following:
1. where will it be given away, bought, sold, marketed?
2. what does it do, serve or why it is useful?
3. what is it competing against?
4. what should the package communicate? (to suggest....)
Homework:
ATLEAST 5 DIFFERENT 3D Concept Prototypes Due, fullsize, b/w
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TUE APR 14
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Inclass:
Review in groups
Homework:
ATLEAST 2 REFINED 3D Prototypes Due Next Tuesday
(either 2 different concepts or 2 different versions of the same), fullsize, full-color
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THU APR 16
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Inclass:
Process Book Parameters given
Individual Meetings
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TUE APR 21
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Inclass:
ATLEAST 1 REFINED 3D Prototypes Due fullsize, full-color
Homework:
Refinements, draft one of process book
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THU APR 23
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Individual Meetings
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TUE APR 28
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Inclass:
Small group Crits
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THU APR 30
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Inclass:
final draft of process/presentation book. Individual Meetings, workday in class. faculty evaluations
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TUE MAY 05
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No Class. Optional work day for extra feedback
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THU MAY 07 Turn in project with your other Review work
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FRI MAY 08 Review
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